🎨 Take full control of your email branding by unlocking all customization options with a 15-day free trial of the Judge.me Awesome plan.
You can view and edit every email setting from one centralized location in the Collect Reviews > Emails tab. From sender information to design customization and advanced notification triggers, everything is just a click away.
Upgrade to new emails
If you installed Judge.me before our redesigned emails launched, you can upgrade in just a few clicks:
Go to Collect Reviews > Emails.
When you see the yellow banner, click Upgrade now.
What happens after upgrading?
Free plan users can send emails with the new design, while Awesome plan users can access full customization options (text, color, etc.). If you're already on Awesome, switching to the new email templates comes at no extra cost.
If you've previously customized any notification emails—like media reminder emails—we'll send you sample versions so you can easily reuse your custom text in the new emails. If you're using the default templates, sample emails won’t be sent.
Example of new email design
Adjust your email settings
1. Choose sender email
By default, review requests are sent from requests@judge.me. You can change the sender name and email address to better match your brand identity.
From your Judge.me admin, go to Collect Reviews > Emails.
Under Settings > Email settings, click Edit.
In the Sender info section, click Add custom email.
Enter your store business email and click Send confirmation email.
To improve deliverability, we recommend verifying DKIM and Return-Path records. Due to the limitations of Postmark (our email provider), public email domains (e.g., gmail.com, outlook.com) cannot be verified.
2. Exclude certain customers from review request emails
To skip sending review requests to specific groups:
Go to Collect Reviews > Emails.
Under Settings > Email settings, click Edit.
Uncheck these boxes:
Send review requests to customers who have opted out of Shopify marketing emails
Send review requests for out-of-store products
3. Choose email tone of voice
Available on the Awesome plan.
You can standardize your email language by tone:
Go to Collect Reviews > Emails.
Under Settings > Email settings, click Edit.
Under Email tone of voice, choose from:
Friendly
Elegant
Direct
Custom (for full text control)
Notes:
This tone of voice setting applies globally and only supports English (US).
To use a different tone of voice for a specific email (e.g., media reminder email), go to the tone of voice settings for that email.
4. Set blocklist and unsubscribed emails
Some settings are available on the Awesome plan.
To set your blocklist and unsubscribed emails:
Go to Collect Reviews > Emails.
Under Settings > Email settings, click Edit.
In Blocklist and unsubscribed emails, click Manage blocklists.
Customize review request emails
More templates and customizations are available on the Awesome plan.
To create, customize the look of review requests and reminders:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Review collection emails > Review & review reminder emails, click Edit.
Click Create template and choose a layout from the gallery.
You can edit your email content using the drag-and-drop builder:
Modify text, colors, and fonts to match your brand.
Add content blocks such as product information, review buttons, banners, etc.
Preview your changes before saving.
Customize customer notification emails
Customize email styling
Available on the Awesome plan.
To customize the look of your notification emails:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Styling > Email styling settings, click Edit.
Customize the options below as needed:
Email layout
Header | Small, Medium, Large, Don't show, Custom |
Alignment | Left, Center, Right |
Footer | Add a footer text |
Note: You can update your store logo in General Settings > Branding > Store logo.
Email styling
Corner styling | Square, Soft, Rounded, Extra round |
Font | Choose a font from the list |
Colors
Email color | Default colors (from your brand settings) vs. Custom colors |
Unsubscribe from emails & Judge.me trust marks | Default, Light, Dark. |
Note: You can disable Judge.me trust marks in General Settings > Judge.me trust marks. Learn more about how you can manage Judge.me trust marks.
You’ll see a live preview of your email on the right as you customize its design. In the top right corner, you can:
Switch between email types — Media Reminder, Review Confirmation, and more.
Toggle between mobile and desktop views to see how your email appears on different devices.
Send a sample email to preview it in your inbox.
Customize email content
1. Media reminder
Available on the Awesome plan.
To send a reminder email if customers leave a review without a picture or video:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Post review notifications > Media reminder, click Edit.
Under Media reminder email, choose Send a reminder if customers leave a review without a picture or video.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
2. Web review confirmation
Some settings are available on the Awesome plan.
To send a web visitor a confirmation email when they leave a review:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Post review notifications > Web review confirmation, click Edit.
Under Review confirmation email, choose Send web visitor a confirmation email when they leave a review.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
3. Reply notification
Some settings are available on the Awesome plan.
To notify the reviewer by email when you reply to their review:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Post review notifications > Reply notification, click Edit.
Under Review confirmation email, choose Notify reviewer about new replies.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
4. Q&A notification
Available on the Awesome plan.
To notify customers when you reply to their questions.
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Post review notifications > Q&A notification, click Edit.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
5. Coupon discount and reminder
Available on the Awesome plan.
To manage the emails used to send coupon discounts to your loyal customers:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Discounts and rewards > Coupon discount email, click Edit.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
To manage the emails used to remind your customers to redeem their coupons:
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Discounts and rewards > Coupon reminder email, click Edit.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
6. Referral customer reward
Available on the Awesome plan.
To manage the emails used to send coupon discounts to your loyal customers.
From your Judge.me admin, go to Collect Reviews > Emails.
Under Customer notifications > Discounts and rewards > Referral customer reward email, click Edit.
Edit the email template to match your brand. A live preview appears on the right as you customize.
Click Save.
Customize emails in multiple languages
Serve global audiences by creating templates in various languages for both review requests and notifications. Learn how to localize your emails.
Get your free trial
💌 Customize every part of your email content and design with a 15-day free trial of the Judge.me Awesome plan.
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