Want to collect more than just star ratings and written reviews?
With Custom Forms, you can ask additional questions when a customer leaves a review. This feature helps you gather valuable insights about customer preferences, experiences, or concerns, giving you the data you need to improve your products and services.
Set up Custom Forms
Step 1: Create your Custom Form
Before you can collect additional information from customers, you’ll need to create 1 or more Custom Forms templates. Each template can contain a unique set of questions tailored to the feedback you want to collect.
You can assign a template to specific products so that when a customer writes a review for that product, they’ll be shown the questions from the assigned template.
To create a Custom Forms template:
From your Judge.me admin, go to Widgets > Write a review > Customize.
Scroll down to the Custom forms section and click Manage custom forms.
Click Create template.
Choose from the following templates or click Create template to build your template from scratch:
Template |
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Net Promoter Score | Measure how likely customers are to recommend a product.
Default questions:
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Shop Net Promoter Score | Measure how likely customers are to recommend your store overall.
Default questions:
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Demographic Questions | Learn more about your customers' background, preferences, or habits.
Default questions:
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Useful Example Questions | A sample set of commonly used questions to get you started quickly.
Default questions:
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Note:
You can create up to 10 custom templates.
For other platforms
For other platforms
From your admin dashboard, go to Email Templates > Custom Forms.
Step 2: Choose where your custom questions will appear
In the Custom Forms template you just created, you can:
In the Personalized questions template name field, give your template a name .
Select:
"Activate" to show the Custom Forms questions in the Write a review flow in the Review Widget and review request emails.
"Disabled" to keep the template in draft.
In the Choose where these questions will be added dropdown, choose from the following options to specify where you want the Custom Forms questions to be shown:
Option | Description |
Tagged products | The custom questions will only be shown for products with specific tags.
Enter tags separated by commas (e.g. skincare, new-arrival). |
Products without tags | The custom questions will only be shown for products without any tags. |
Store reviews | The custom questions will only be shown in the Write a store review form (e.g. from the Reviews page and Floating tab). |
Step 3: Add your custom questions
Click + Add question in your Custom Forms editor.
In the Question field:
Enter the question you want customers to answer. This question will show on the Write a review form when customers leave a review.
For example: How did the product fit?
In the Description label field:
Add a short label that will appear before the customer’s answer wherever the review is displayed (e.g. in the Review Widget).
For example: If you enter “Fit” for the Description label and the customer's answer is “True to size,” it will appear in the Review Widget as: Fit: True to size.
In the Question type dropdown, choose from the following options:
Option | Description | Additional settings |
Single choice | Customers can select 1 answer from a list of predefined options
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Multiple choice | Customers can select more than 1 answer
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Rating scale | Customers can choose a numeric rating (e.g. 1 to 5) or custom labels (e.g. “Poor”, “Average”, “Excellent”)
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Text | Customers can enter a free-form written response
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Slider | Customers select a value on a custom range slider (e.g. 0 to 10)
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Enable:
"Required question" to make the question required when submitting a review
"Hide answers from widgets" to collect the responses for internal use only.
Click Add.
Step 4: Activate your Custom Form
Once you've added your custom questions, you can click and hold the 6-dot icon (⋮⋮) on the left of the custom question to adjust its position.
To start showing the custom questions in the Write a review flow:
Scroll up to the top of the Custom Forms editor and select "Activate".
Click Save.
Manage your Custom Forms
To see which Custom Form is currently active:
From your Judge.me admin, go to Widgets > Write a review > Customize.
Scroll down to the Custom forms section and click Manage custom forms.
There you can see whether a Custom Form is in Draft or Active.
Edit Custom Forms
To edit a Custom Form:
From your Judge.me admin, go to Widgets > Write a review > Customize.
Scroll down to the Custom forms section and click Manage custom forms.
Find the Custom Form you want and click Edit.
Duplicate Custom Forms
To copy a Custom Form:
From your Judge.me admin, go to Widgets > Write a review > Customize.
Scroll down to the Custom forms section and click Manage custom forms.
Find the Custom Form you want, click the arrow-down icon (▾) and select Duplicate template.
Delete Custom Forms
Deleting a Custom Form will delete the custom questions in that template and all answers you collected for these questions. This action cannot be undone.
To delete a Custom Form:
From your Judge.me admin, go to Widgets > Write a review > Customize.
Scroll down to the Custom forms section and click Manage custom forms.
For draft templates:
Click the arrow-down icon (▾) and select Delete template.
For active templates:
First, set the template to Draft:
Click Edit to open the Custom Form.
Under Settings, select "Disabled"
Click Save.
Then, to delete the template:
Go back to the Custom Forms list, click the arrow-down icon (▾) and select Delete template.
Note
If you delete a question, the question and its answers will also be removed on the Review Widget & admin backend but you can still export them together with the reviews.
One question can have many options. Giving options a convenient way to prefill the form for your customers. Deleting or editing an option doesn't affect any existing answers.
Changing the question type of an existing question only works for questions that have no answer yet. To change the question type of questions that have answers already, please create a new identical question but select a different question type and disable the previous question.
If you want to hide improper language that accidentally appears in your custom form answers, please enable our Profanity Filter.